A few months back an idea came to me that I haven’t been able to shake.  I should blog.  It’s a simple thought, but much like adopting a puppy or buying a fixer-upper, the choice comes with as many challenges as it does rewards.  First off, it’s a commitment that I wouldn’t make lightly. Once I make a commitment it’s in my nature to stick with it.  Einstein famously said, “it’s not that I’m so smart, it’s just that I stay with problems longer.”  I instantly related to the “not so smart” part of that statement, but over the years I’ve found that the latter half is also true.  Nothing in my life or work that I’m most proud of came to me easily or quickly.  That has taught me the unique value of persistence.  So when I start something I know to be worthwhile, I try not to let speedups and unpredictable turns dissuade me from my goal.

It’s also a little scary to write in long form to an open audience.  I get the pleasure of writing to my team at GoDaddy on a regular basis, but that’s a little different.  We’re all on the same team, we share a common vision for the future and though we don’t agree on everything, writing comes easily like talking to family.  In writing to the wide world, it’s hard not to feel a little self-conscious and far too easy to simply say nothing.

A stable forum to write in long form, however, is also the main appeal for starting a blog.  If writing types were food, social posts would most certainly be pastry.  They are quick, fun bites that disappear quickly.  I like to think that my social engagements are thoughtful, but it would be a stretch to say that most are deeply considered.  My hope is that blogging would provide a more “meat and potatoes” outlet that could house more thoughtful content.  The slower pace of an individual blog (and welcomed comments) might also create a forum that could mull ideas for days or weeks, not in the milliseconds that tweets pass by my screen.

“In the dim background of mind, we know what we ought to be doing–but somehow we cannot start” – William James

Beyond the time commitment and the new exposure, there seemed to be a dozen other reasons not to start–or at least not to start today.  And so there the idea sat, in the dim background of my mind, as William James said, simmering but never coming to a boil–until now.

Two things happened recently that helped turn thought into conviction.  While preparing to speak at a Fortune Brainstorm conference a few weeks ago, it came to me that some of the thoughts I was condensing into sound bites might be served better by expansion instead.  They were simple opinions about a CEOs role in recruiting, HR and company culture, but the shorter they got the less meaningful they became.  I wanted a platform where I could explore the ideas deeply, get feedback and then share those learnings in a virtuous cycle.

This month we’ve been working overtime at GoDaddy to relaunch our brand.  All of the great things about GoDaddy (like our passion for small business and our truly killer customer service) are staying the same.  A lot is changing though, including our focus on world-class technology and shifting our approach to advertising to reflect our maturity in the market.  As we make changes, I think a public platform to discuss our evolution would be useful.

My hope for this blog is that it provides a forum for discussion about what’s on my mind—and what’s on yours.  Some days it will be about GoDaddy; others about technology, consumer and small business trends, leadership technique, life, love or just observations about the world we live in.   I’ve started, and I also hope that starting will be half the climb.

If you have ideas on topics you’d like me to opine on, let the flood gates open wide.

Photo: MoodWheel

46 thoughts on “From the dim background of mind, a start…

  1. Welcome to the blogosphere! I too wait for the opportunity to start rambling about ideas to change the world, but for a business owner who wears far too many hats, writing feels like a TODO item on SOMETIME SOON list.

    Congratulations with all the changes going on at Godaddy. As a customer planning his exit, I’m now feeling somewhat better about staying with Godaddy. The feel and image of the company has certainly improved. For example, today when I landed on the Godaddy home page, I must have laughed for the first time on a page I usually dreaded visiting. The Van Damme image was really funny.

    Blog Ideas
    – Tech stuff. Some of the techies would love to hear about innovations, statistics and new technology. What runs the premium DNS service? How many servers does it take to deliver all the Godaddy services.

    – Changes. Besides brand and image, what is Godaddy doing differently. Tell true stories that make customers feel good about staying.

  2. I was encouraging my daughter a couple days ago to start walking our dog on a regular basis. I asked that she commit to walking her once a day. I didn’t care when or how far…just that she get the leash out and get started. It seems that starting is the hardest part.

    Great start!

  3. Thank you for offering these words: “Nothing in my life or work that I’m most proud of came to me easily or quickly.”.

    This rings so true and despite spending years designing and building the main project I am working to develop, progress is always slow and distractions are inevitable. Still, staying focused to the goal at hand will eventually get you moving in the right direction (or at least the direction of your vision, which is hopefully the right direction). And, even though things always move more slowly than one would want, sometimes the time can help in thinking through better answers to the issues one encounters.

    Through those years, I’ve been at the helm of a very promising business which tanked during the height of the global economic melt down in 2008. Lost one home to a con artist and nearly lost another to a bank, but somehow by grace we’ve survived and continued forward. Hard times happen, but how you respond to them will directly impact the path to getting back up, dusting off and moving forward again (hopefully picking up valuable lessons from the experience).

    Your influence at GoDaddy is now apparent and it looks like you plan to move the company into a more serious business focused brand. While that is probably a good move at this stage of the company’s lifecycle, please don’t loose all of the fun which brought the brand to where it is today. Somewhere in the middle of hard times and even not so hard times, folks still need a little silly in their lives. That balance is also going to be hard to achieve, but then, that’s why they put you in place to steer the ship.

    Best of luck and success for GoDaddy.

  4. “In the dim background of mind, we know what we ought to be doing–but somehow we cannot start” really hit home. The people I have met who are the most satisfied are the ones that pay attention to those thoughts and are able to cause themselves to take action. When I do, I feel a sense of both pride and relief. Seems like it is still difficult each and every time.

  5. I stumbled over your blog while gathering info on starting one myself. In that early germination stage of fact and fiction and gathering info.
    The title of yours is what drew me in and then this peice was the red string I find important to me throughout all I do:
    The slower pace of an individual blog (and welcomed comments) might also create a forum that could mull ideas for days or weeks, not in the milliseconds that tweets pass by my screen.
    For while I have become very engaged with social media and the rapid fire images and thoughts they offer -what I really appreciate is that once in a while one of them triggers the deeper mulling that leads to shifts and openings.
    GoDaddy is lucky to have you.

  6. I was looking at the sky other day when sun was just dimmed it’s color. It was so wonderful look that I was thinking take a picture of it and use as my website’s background. Thanks for this article.

  7. Blake,

    Great piece on leadership and the magics of starting and committing to blogging. My own start on blogging came out on a tragic experience which affected my values and life priorities. It’s not been easy to keep up with it though, although blogging about my thoughts and feeling is the best one thing that adds to my sense of happiness.

    Please keep it up, I’m sure you will inspire thousands and eventually add to their sense of accomplishment.

    Cheers,

    Eric

  8. Timing,…..is everything. I am in the process of trying to get off the dime and start my blog. I was mentally committed to one of the other blog site developers. I got my domain name from GD. So I thought before I commit to another web site developer, I will check GD one more time. And then I saw your blog, and it impressed me to the point I will contact your team to help me set up the site.
    Thank you,

  9. So many ideas, so much procrastination….Thanks for the thought to move ahead. Glad I found you. I will be watching for more of your insight.

  10. Perhaps you should take a break from all the chest thumping and address the concerns of your customers. Specifically, Web Site Builder 7. This is a train wreck of the highest order. Next is your customer support, both online and live. Neither is helping an increasingly frustrated customer base.

    I and others feel cheated out of our money and our time trying to do business with godaddy.com.

  11. Blake,

    I look forward to reading your upcoming blog posts. I like your spirit…””So when I start something I know to be worthwhile, I try not to let speedups and unpredictable turns dissuade me from my goal.” With that attitude, I am confident you will have lots to offer!

  12. HOW LONG IS IT GOING TO TAKE FOR GODADDY STAFF TO FIX THIS?

    We are now getting inundated with E-Mail inquiries regarding the webpage. What is the problem?

  13. Ошибки переводчика – translator, но оценили юмор?
    НКО еще работать и работать и сайт кстати тоже моя старая идея.

  14. Huror of translating in this site – bouring.

    And for Chines, Koreans, Japunes I finished the tournament in Одноклассники Мария Валерьевна Юсупова 07.03.1979 wher I looking for picters and video with me please take a part.
    doesnt work submit

  15. doesnt work submit

    body, input, p, ul, ol, .button, .ui-tabs-vertical .ui-tabs-nav li a span.text, .footer p, .footer ul, .footer ol, .footer.button, .credits p, .credits ul, .credits ol, .credits.button, .footer textarea, .footer input, .testimonial p, .contactsubmit label, .contactsubmit input[type=text], .contactsubmit textarea

  16. News about “NKO”.
    I need good and correct advertizing for hole federal expencise for Sochy.
    And reccomend to change… and to ask Biily… to write the musice for advertise with native English and old american traditionals (jass, latino, tango) with some rassian words… after to use his studio and make the sample, but dont sale befor Sochy and ovestly use his music-groop and name in advertise.
    And last news ARE… I dont know how much it cost, but chipper than lot of expansive advertising. The letter with inviting shoud be very correct.

  17. I thought before I commit to another web site developer, I will check GD one more time. And then I saw your blog, and it impressed me to the point I will contact your team to help me set up the site.thanks alot

  18. The type of web site is an important factor that should be considered when you choose best web hosting, to be used. There is several number of free web hosting on the internet. But individuals and typically businesses do not opt for free web hosting instead they prefer the affordable ones for several reasons. One of the reasons is posting all sort of advertisement onto free hosting domain. This huge number of ads, does not promote your own business, instead it decreases traffic to your own website.

  19. Found your blog by accident, but interested in what you are writing.

    As CEO of a large company, you must find it hard to blog consistently, but I would like to see your thoughts on the role you have and the associated pressures on your time and family.

    I’m sure that will give people a great insight into your world as well as your technical postings.

    All the best

    DaveT

  20. I find blogging hard to do myself but I for one am glad you decided to blog. I find your writing interesting and worthy of reading. So blog on my friend. 🙂

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