A few months back an idea came to me that I haven’t been able to shake. I should blog. It’s a simple thought, but much like adopting a puppy or buying a fixer-upper, the choice comes with as many challenges as it does rewards. First off, it’s a commitment that I wouldn’t make lightly. Once I make a commitment it’s in my nature to stick with it. Einstein famously said, “it’s not that I’m so smart, it’s just that I stay with problems longer.” I instantly related to the “not so smart” part of that statement, but over the years I’ve found that the latter half is also true. Nothing in my life or work that I’m most proud of came to me easily or quickly. That has taught me the unique value of persistence. So when I start something I know to be worthwhile, I try not to let speedups and unpredictable turns dissuade me from my goal.
It’s also a little scary to write in long form to an open audience. I get the pleasure of writing to my team at GoDaddy on a regular basis, but that’s a little different. We’re all on the same team, we share a common vision for the future and though we don’t agree on everything, writing comes easily like talking to family. In writing to the wide world, it’s hard not to feel a little self-conscious and far too easy to simply say nothing.
A stable forum to write in long form, however, is also the main appeal for starting a blog. If writing types were food, social posts would most certainly be pastry. They are quick, fun bites that disappear quickly. I like to think that my social engagements are thoughtful, but it would be a stretch to say that most are deeply considered. My hope is that blogging would provide a more “meat and potatoes” outlet that could house more thoughtful content. The slower pace of an individual blog (and welcomed comments) might also create a forum that could mull ideas for days or weeks, not in the milliseconds that tweets pass by my screen.
“In the dim background of mind, we know what we ought to be doing–but somehow we cannot start” – William James
Beyond the time commitment and the new exposure, there seemed to be a dozen other reasons not to start–or at least not to start today. And so there the idea sat, in the dim background of my mind, as William James said, simmering but never coming to a boil–until now.
Two things happened recently that helped turn thought into conviction. While preparing to speak at a Fortune Brainstorm conference a few weeks ago, it came to me that some of the thoughts I was condensing into sound bites might be served better by expansion instead. They were simple opinions about a CEOs role in recruiting, HR and company culture, but the shorter they got the less meaningful they became. I wanted a platform where I could explore the ideas deeply, get feedback and then share those learnings in a virtuous cycle.
This month we’ve been working overtime at GoDaddy to relaunch our brand. All of the great things about GoDaddy (like our passion for small business and our truly killer customer service) are staying the same. A lot is changing though, including our focus on world-class technology and shifting our approach to advertising to reflect our maturity in the market. As we make changes, I think a public platform to discuss our evolution would be useful.
My hope for this blog is that it provides a forum for discussion about what’s on my mind—and what’s on yours. Some days it will be about GoDaddy; others about technology, consumer and small business trends, leadership technique, life, love or just observations about the world we live in. I’ve started, and I also hope that starting will be half the climb.
If you have ideas on topics you’d like me to opine on, let the flood gates open wide.